About the end of the 10th century came the advancement of the Viking Jelling Style. The Jelling Style marked the different motif compared with the Oseberg and the Borre Style. While the two latter had the motif of gripping beast, the Viking Jelling Style characterized with the ribbon animal style marking the revival of this motif.
This style’s name comes from the Jelling burial mound in Jelling, Denmark. Inside the burial mound, the archaeologists found out many objectives with the patterns of the Jelling style. The Jelling burial mound is erected under the reign of King Harald Bluetooth the first Danish King that converted the Danes to Christians. He erected the Jelling runestone in memory of his parents, King Gorm the Old and Queen Thyra of the Danes.
The animals in the Jelling Style had round or almond-shaped eyes. The lips curled and their heads were visible in profile. Their bodies looked much more solid than those of the Oseberg and Borre Style. The hip joints of the animals were always depicted with spirals.
The Viking Jelling style marked the revival of the ribbon animal motif. This dealt a blow to the former style of gripping beast.
The Jelling style is more symmetric in design than the Oseberg and the Borre Style. However, compared with the later Viking art styles like Mammen, Ringerike, or Urnes, the Jelling style is a little bit simple.